Another week in the trenches...

This week we talked about something that I actually enjoy, Marketing. It is something that has always intrigued me and wanted me to learn more. I feel a strong connection with marketing, I love talking about products and selling products and learning what new products are coming out. It all just makes me smile and want to get involved in marketing. I feel like I can sell ice cubes to Eskimos so why wouldn't I want to be in marketing? This week I learned a lot of things regarding marketing. Sure I know that you have to appeal to your customer and have a product they want but what I like was that Phil Romano said, "Go against the grain, Have a point of difference, don't be like everyone else." Sometimes I think it would be easier to find a product that is already out but redevelop it with your own company to compete with them. However, there is a lot that goes into that and it is probably better to come up with your own product by noticing and then filling a need that you know people have. Always remembering that, If it doesn't feel good to me, it's not going to feel good to the customer.

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